There are two ways one can rank websites on search engines organically. The first one is on-page SEO, which is all about improving site speed, finding the right keywords and using it appropriately in titles, headlines, the body, and URL.

The second is through off-page SEO where you build your website’s credibility by gaining backlinks from authority websites, URL submissions, posting and sharing articles on social media and multiple other forums. Link building, or what is popularly known as backlinks, is essential in today’s digital age to gain traffic from other websites.

A backlink is a link from one website to another. They are also called inbound links or incoming links. Backlinks are important part of SEO of a website. 

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. In an ideal world, that’s how backlinks are accumulated; unique content that other websites want to be associated with.

It is important to have backlinks from quality sites, and those backlinks should be contextual. If, for example, you have a site about fish, and you are creating links from other niche sites about monkeys, these links will be of no use. Your goal should be to get links from authoritative and relevant sites.